Copyright/Media Law and Ethics

Course Description

This course covers the legal and ethical issues involved in professional practice in media-related professions. This includes business ethics, liability, corporate social responsibility, consumer policy, privacy policy, environmental impact, and intellectual property, including copyrights, patents, trademarks and virtual property. It also introduces issues related to gender, race, age, national origin and cultural differences as they affect both media content and media workplaces.

Main Topics Covered

• Intellectual Property and The Agency Relationship
• Intellectual Property Laws
• Agency
• The Changeable Nature of Copyright Protection
• Focus on Trademarks
• Patents
• Trade Secrets
• Licensing Overview
• Licensing Agreements and Contracts
• Proposals and Contracts
• Laws Regulating Ethical Behavior
• Permissions and Releases
• Copy 'Rights' and Intellectual 'Property'
• Intellectual Property Law and Foreign Countries