Design and Typography

Studio Assignments

Course Description

This course is an introduction to the history of the evolution and application of typography for the perception of meaning, intention and personality of the written word.

Upon successful completion of this course, the student should be able to:

1. Distinguish between various typestyles/fonts.
2. Understand the importance of design nuances in typographic design.
3. Recognize the moods and personalities that different typestyles can produce when properly applied.
4. Successfully critique, discuss, and apply appropriate typographical design solutions to problems.
5. Comprehend and utilize the vocabulary of type.
6. Become aware of the history and continued evolution of typography.

Topics Covered

• History of Typography
• A Typographic Overview
• Anatomy of Type Diagram
• Project 1: Begin Full-Sized Version
• Project 1: Revisions and Final Version
• Project 1: Critique
• Visual Clues
• Project 2: Concept Development
• Project 2: Concept Selection
• Begin Full-Sized Version
• Revisions and Your Final Version
• Critique
• The “Color” of Type
• Concept Development
• Concept Selection and Reasoning
• Project 3: Begin Full-Sized Version
• Project 3: Revisions and Final Version
• Project 3: Critique
• Type as Image
• Concept Development
• Concept Selection and Reasoning
• Project 4: Begin Full-Sized Version
• Project 4: Revisions and Final Version
• Project 4: Critique
• Project 5: Concept Development
• Project 5: Concept Selection
• Begin Full-Sized Version
• Revisions and Your Final Version
• Critique